What if clouds are like dreams, and to make them real, you need to grab it and pull it into reality. It is about imagination and making it real through action. By reaching out into the community, it became clear that even given the best solutions to achieve any dreams, many people are not even consciously aware that it could be a reality.

Dreams and Passion to many are no more than a fable, and no more than what we tell each other to keep us motivated to continue living out our ordinary lives. From that perspective, those that look at people who do achieve their dreams and live their passion, get passed off as being lucky and something that can't be attained. What emerges is a social awareness challenge that we wanted to address in a meaningful, fun and inspiration way.

In line with Mental Health Awareness week, it is a message of hope and passion that we want to share. It is a shift away from how depression hurts to the hopes and dreams of thinking about possibilities. Depression is a reality. So is Passion. And we know that Passion is a part of the simple remedy. It is the sanity and the truth we want to share for the well-being of our mental health. We launched a campaign in Toronto that focused on giving away dream balloons to make a visual impact; that if your dreams and passions are important, it is something you have to hold onto and not let go.

On that day, we touched over 1300 lives, sending a message that fulfilling your dreams and passions is a way to improve mental health and overall well-being.

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Want to Co-Create or Collaborate? We'd love to hear from you.